About Us
About Us
Our History
Meet the Visionary Behind Healthy Smart Mart™
At the heart of Healthy Smart Mart™ is its founder, Bill Way - a pioneer in the vending industry with a career spanning over 50 years.
Bill started his journey in 1972 with the founding of Way & Associates Inc. Since then, he has been at the forefront of the vending and micro-market industry, recognizing emerging trends and innovating solutions to meet evolving needs.
While the Healthy Smart Mart™ brand was introduced in 2018, its origins go back to 1988 when it was first established as Freedom Technology, evolving into Live Free LLC in October 2009.
Decades of Innovation
With over 30 years of experience in the breakroom vending domain, Bill has witnessed the industry's transformation firsthand. Over a decade ago, he identified the growing demand for micro markets - self-service convenience hubs designed for workplaces offering fresh food, snacks, and beverages. This innovative concept has been one of the fastest-growing business models since the vending machine revolution, providing a more flexible and diverse option for workplace dining and community building.
While many providers focused only on large companies with 500+ employees, Bill saw an untapped opportunity among the millions of small and mid-sized businesses with 50 to 300 employees. His solution? A cutting-edge cashless payment system that made micro markets more accessible and profitable.
Bestselling Author & Thought Leader
Bill is not only a veteran of the business world, he is also a Wall Street Journal #1 Bestselling Author, with books that have shaped the vending industry.
His book, Vending Success Secrets - How Anyone Can Grow Rich in America's Best Cash Business! has been a beacon of knowledge in the industry since 1988, and it is currently in its 3rd edition.
His most recent book, Micro Markets: Profit from the Automated Convenience Store BOOM! offers a step-by-step guide on entering the lucrative world of micro markets.
Bill covers everything from site selection and stocking to operations and maintenance, helping entrepreneurs maximize profits while minimizing time and effort.
The Driving Force Behind Healthy Smart Mart™
Bill’s expertise is matched by his dedication to his team and partners. He firmly believes that no business opportunity has ever been as exciting as what he’s involved in today.
His passion fuels Healthy Smart Mart™, empowering entrepreneurs to build profitable businesses and bringing innovative breakroom solutions to workplaces across the country.
What People Are Saying
Bill’s impact on the industry is best reflected in the many testimonials from satisfied entrepreneurs and business owners who have benefited from his expertise. From newcomers who found success following his step-by-step guidance to seasoned operators who credit his strategies with transforming their businesses, the praise for Bill’s insights is overwhelming. These testimonials highlight his ability to simplify complex concepts, his unwavering support for those entering the industry, and the tangible results his advice has generated. His commitment to innovation and mentorship continues to inspire countless individuals looking to thrive in the world of micro markets. Click Here to read more...
Watch Bill Way With Greg Reid
Greg Reid is a best selling author with over 100 books in print in 45 different languages. He is also a movie producer and one of the top 10 speakers in America according to Forbes and Entrepreneur Magazine.
Micro markets are the future of break-rooms!
Demand is Staggering
You'll offer at least 40% healthy items including fresh fruits, salads, sandwiches and premium drinks together with the popular, time-honored standard snack and drink fare.
Sales are tracked in real time and a robust reporting system is available through your password-protected private portal. Payments are collected through our Master Merchant Account and transferred to your bank account daily via ACH.
Why Choose Us?
4 years in development by a 50+ year old company: Our proprietary state-of-the-art business system is one-of-a-kind.
Healthy Smart Mart™ and Live Free LLC started way back in 1972 and has a reputation which is beyond reproach and verifiable through the Better Business Bureau.
Training & Support
Full training by our staff and other industry experts provided via live and recorded webinars, teleconferences. Ongoing support delivered in the same manner. Our company culture is celebrated with training and fun at annual events for clients, team members, suppliers and staff which have been held in Boca Raton, FL, Las Vegas, NV, San Juan, Puerto, Rico, Montego Bay, Jamaica, Nashville, TN and elsewhere.
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