owner bill way

About the Founder: Bill Way

At the heart of Healthy Smart Mart™ is its visionary founder, Bill Way.

Bill Way is well-known in the vending world. He started his first company, Way & Associates Inc., way back in 1972, marking the beginning of a journey that would span across multiple decades and various facets of the vending industry.

owner bill way

While the Healthy Smart Mart™ brand was introduced to the public in 2018, the company's roots can be traced back to 1988, when it was known as Freedom Technology.

The world of vending and micro markets has seen many shifts, and Bill, with his over 30 years of experience in the break room vending domain, has been at the forefront, noticing trends and filling gaps.

His perceptiveness allowed him to recognize the developing trend of micro markets about a decade ago. While many focused on large-sized companies with over 500 employees, Bill quickly recognized the limitations of focusing on a smaller potential market. He developed a unique cashless payment system that enabled Healthy Smart Mart™ to tap into the potential of the millions of small and mid-sized businesses between 50 and 300 employees waiting to be served with the benefits of break room micro market.

vending success secrets book

Furthermore, Bill is not only a veteran of the business world, but also a highly regarded author in the field of vending technology and the evolution of the industry.

Bill is a Wall Street Journal number ONE bestselling author. His book, "Vending Success Secrets - How Anyone Can Grow Rich in America's Best Cash Business!", has been a beacon of knowledge in the industry since 1988, and it is currently in its 3rd edition.

Micro Markets Book

That said, Bill is working on a new book in the quiet mountains of Northern Arizona. And while details remain under wraps, one thing is certain - it promises to be historic, rumored to be his next #1 best-selling book. And it is releasing soon!

What makes Bill truly stand out is not just his unmatched expertise but also his commitment to his team and partners. His lifelong business journey and the excitement for the opportunities it brings remain unparalleled.

Order "Micro Markets" Here

As Bill himself has often stated, no business opportunity has ever been as thrilling as what he’s currently involved in.

It’s this passion and dedication that is the driving force behind the success of Healthy Smart Mart™ and the countless entrepreneurs it has assisted over the years.